There’s likely no stranger bedfellows than mattress brand Serta and DJ Clark Kent.
Serta and the hip-hop artist, musician, producer and designer, have teamed up for the release of the iC1 — a limited-edition sneaker featuring Serta’s iComfort UltraCold System technology, a carbon fiber-infused memory foam and high-performance MaxCold fabric, designed to help pull the heat away from feet for a cool, comfortable feeling. The sneaker, Serta’s first-ever foray into the footwear world, is handmade for Serta by DJ Clark Kent and Garrixon Studios. Each sneaker is numbered and includes a mattress tag with special collection details.
“When I was approached by Serta, I was humbled and honored but also very intrigued,” said DJ Clark Kent. “It’s not often a mattress company wants to create a shoe, but I was up for the challenge. When creating the shoe, I used all premium materials, including croc-, lizard- and ostrich-embossed leather mixed with the Serta mattress tops and cooling foam. Before this project, I had never thought to put mattress material in a shoe, but it makes sense to bring the comfort and cooling of the iComfort mattress to the sneaker community.”
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According to Onney Crawley, VP of marketing for Serta, “The iComfort line was created based on in-depth consumer research that found staying cool is the most important feature when it comes to purchasing a mattress. We are excited to bring consumers our iComfort technology in a new and unique way through this limited-edition sneaker designed by DJ Clark Kent. The iC1 is the first wearable mattress for your feet.”
Retailing for $99, the unisex sneaker is available for pre-order now at UrbanNecessities.com and at Urban Necessities retail locations in New York and Las Vegas, starting on Dec. 10.
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