April 30, 2020: Puma has teamed up with streetwear pioneer The Hundreds for “The ’90s Cliques” collection of footwear, apparel and accessories. The line, promoted with an illustrated campaign, is inspired by the transformation of streetwear over the last three decades and is separated by four key styles: preppy, jock, party crew and 20/20. The staple sneaker of the line, which is from 20/20, is a new-look RS-Pure. The style features a monochromatic black camouflage print and a suede Formstrip. Aside from the RS-Pure, the collection features new takes on the Palace Guard, Performer Mid, Clyde and Leadcat. The Puma x The Hundreds collection is available now via Thehundreds.com and will hit Puma.com and select retailers on May 7. The line ranges in price from $35 to $140.
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April 20, 2020: Puma and First Mile have another sustainable collection coming on Earth Day that is made with recycled yarn manufactured from plastic bottles. The performance eco-friendly collection of training sneakers, apparel and accessories — executed in a distinctive camouflage pattern, earth tones bright color pops — features men’s and women’s iterations of three shoes: the H.ST.20 ($85), the Hybrid Fuego ($80) and the LQD Cell Hydra ($100). The Puma x First Mile training collection arrives April 22 via PUMA.com and at select retailers.
April 16, 2020: With the Adidas Superstar now 50 years old, the brand is rolling out several reimagined pairs of the iconic shoe. And the latest refreshed takes are courtesy of Human Made founder Nigo. The Human Made x Adidas Originals Superstar will be available on April 24 via Adidas.com and will come in a trio of colorways, which is a nod to the looks that made the shoe beloved: white, black and black-and-white. Aside from using the colors of the originals, Nigo added several design elements to make his iterations stand out such as the Human Made heart logo on the heel in red and in perforated form between the Three Stripes branding on the sides. Also, the brand’s slogan, “Gears for Futuristic Teenagers,” appears within the stripes themselves. The sneakers will retail for $140.
April 16, 2020: Following the success of their initial collection in February, Keds and The Bee & The Fox are combining forces once again to relaunch their original shoes in addition to a whole new style. Slip-on and lace-up sneakers from their first launch — branded with The Bee & The Fox’s signature phrases, including “Pretty Powerful” and “Good-Hearted Women” — will be joined by a third style featuring the saying: “Do No Harm, But Take No Shit.” While the first two styles are available now at Keds.com for $65 to $70, the newest style drops on April 20 and will retail for $65.
April 15, 2020: Adidas Originals and purpose-driven media platform Girls Are Awesome have teamed up to deliver a collection featuring new takes on the iconic Superstar. The highlight of the pack is the Superstar Up “Girls Are Awesome,” which is designed with a gray and pink upper, a chunky midsole and an iridescent heel patch. The lineup also includes the Superstar EL I, the Superstar C and the Superstar J, which are available in kids’ and adult sizing with white uppers, coral accents and asymmetrical purple and white three-stripes branding. It also features the Superstar 360 I in infant sizing, built with a wraparound one-piece iridescent upper with contrasting coral stripes. The collection will launch on April 22 via Adidas.com/girlsareawesome.
April 14, 2020: Danner is presenting its third collaboration with Topo Designs, a limited-edition pack, hiker and graphic T-shirt. Inspired by the mountain sport style of the ‘90s, it includes the brand’s signature Trail 2650 hiker, a nod to the diverse terrain along the 2,650-mile Pacific Coast Trail. It retails for $160, while the Mountain Pack sells for $189 and the tech tee, $69. The collection is available on Danner.com.
April 13, 2020: Extra Butter has teamed up with Adidas on a collaboration that the boutique said honors “the distinction and dignity of classic style in sport” and “the sense of sophistication that has transcended into luxe lifestyle and fashion.” The result is a collection featuring the Extra Butter x Adidas SC Premiere “Cableknit,” a look that is designed with cable-knit Primeknit on the upper and full-grain leather on the toe vamp and mudguard. It will come in two colorways: navy and white. Retail price is $130. The capsule also includes a new-look Adilette slide, which uses cable-knit Primeknit and jacquard striping instead of its traditional molded strap. Retail price for the slide is $60. The lineup arrives April 21 at 10 a.m. ET via Extrabutterny.com.
April 8, 2020: K-Swiss has partnered with renowned boutique Commonwealth for a new-look Classic 66. The collab features a different material on every panel of the shoe’s upper, including suede, leather and others, forming a collage of various shades of white. The atypical upper, which also features metal D-rings to hold the laces with printed Commonwealth tips, sits atop a crepe-rubber outsole. The Commonwealth x K-Swiss Classic 66 will be available at Commonwealth-ftgg.com and Kswiss.com on April 9.
April 7, 2020: Malaysian artist Kide Baharudin, winner of the Vans Asia Custom Culture competition in 2017 and creator art for House of Vans, is partnering with the skate brand for his first-ever official head-to-toe collection for spring. The Vans x Kide collection evokes Baharudin’s playful take on storytelling and the characters he dreams up through his relationship with local history and culture. “When I am cycling in my hometown, I always love observing the small village where I grew up,” he said. “I like to imagine how the place looked back in the 1950s, ’60s ad ’70s. I try to find the story through my parents’ childhood. Then I’ll illustrate this in my paintings.” Included in the collection is the Slip-On SF, Authentic SF and Slide-On. In addition, there’s a camp T-shirt, a surf trunk, a backpack and hats. The line is available on vans.com/surf.
April 6, 2020: Superga and Lebanese-born, Paris-raised designer Mira Mikati are breaking the mold with a series of bold sneakers. First previewed at the opening of the Mira Mikati flagship in London earlier in March, the collection includes three low-top Superga styles covered in rainbow beads, glitter and embroidery inspired by Mikati’s unapologetically unique designs. Prices range from 280 to 385 euros ($303 to $416) with pairs available at the Mira Mikati London flagship and online at Cabana Canary, Shopbop.
April 1, 2020: Luxury online retailer Mytheresa has collaborated with French fashion house Maison Margiela to launch an exclusive pair of gender-neutral Replica sneakers, available globally from April 1, 2020. Maison Margiela has designed a retrospective take on the house’s Replica silhouette, first shown in its spring ’99 presentation. The vintage graffiti sneakers for both men and women come with painted soles and handwritten inscriptions. The sneakers retail at around $600 and are available globally in European sizes 35–47 from April 1, 2020.
Here, check out some of the major collaborations announced last month.
March 27, 2020: Once again, Gola and J.Crew have joined forces. This time, for a collection of women’s sneakers. Included in the offering is the Mark Cox Trainer in gingham and Liberty Margaret Annie print, both retailing for $80. For those who prefer a walk on the wild side, there’s the Bullet Trainer in leopard calf hair at $100. All styles are available on J.Crew.com.
March 2, 2020: Teva and fashion retailer Opening Ceremony are joining forces for a three-style collection. Inspired by urban explorers, the designs have a futuristic feel, incorporating neons and metallics. The first of the three drops, the Hurricane Sock, is a hybrid model that takes the socks-with-sandals trend to new heights with an upper knitted from Lurex yarns, complete with adjustable straps. The unisex style is available beginning on March 5, and retails for $150. The second drop consists of two styles: a Flatform Universal and Hurricane XLT2 Gladiator, to be released next month. All styles are sold on Teva.com and Openingceremony.com, and at Opening Ceremony stores and other select retailers globally.
March 2, 2020: Reebok tapped supermodel Gigi Hadid to front its new Ree:dux spring ’20 collection. The capsule includes revamped iterations of classics, including the brand’s iconic Club C sneaker and OG Classic Leather silhouette. The new takes feature bright pops of cobalt blue and hot pink with metallic accents across the white leather uppers, all modeled in the campaign by longtime brand ambassador Hadid. The styles both retail for $75 and are available for purchase now online at Reebok.com and in select stores.
The Collabs: March 2020
The Collabs: February 2020
The Collabs: January 2020
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