Vera Bradley is expanding its reach with a brand ambassador program, which is now open to all.
The luggage, bag and shoe brand has now grown online with its VB Ambassador program, where customers and civilians alike can share content linked to Vera Bradley’s product range. Those involved — which include bloggers, athletes and more — receive a range of benefits, from product discounts to insider perks. However, for those pondering the brand’s membership requirements, application process or simply what the program itself is, FN took a closer look.
Below, discover everything you need to know about Vera Bradley’s VB Ambassador program.
What is Vera Bradley’s Ambassador Program?
Vera Bradley’s VB Ambassador program allows customers and brand fans to post about Vera Bradley’s products on social media, in exchange for brand discounts, previews and more.
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Requirements for Becoming A VB Ambassador
VB Ambassadors must be 18 years or older, as well as legal residents of the United States. All ambassadors must also be active on social media platforms, which include — but aren’t limited to — Facebook, Instagram, Pinterest, Twitter, Snapchat, Vimeo and YouTube.
How To Apply for A VB Ambassador Role
To apply for the VB Ambassador program, those interested must complete an online application found on Vera Bradley’s website. Within the application, those applying must also specify why they want to become VB Ambassadors, if they have a blog or existing social media pages, and if Vera Bradley can send them marketing emails.
What Are VB Ambassador Perks?
VB Ambassadors are given a variety of perks within their ambassador roles. These include a 10% commission from each of their sales, as well as a 10% discount for their followers, among others.
Does Vera Bradley Pay Its VB Ambassadors?
Vera Bradley does pay its VB Ambassadors. Though the exact amount or percentage is unknown, ambassadors do receive a commission from the brand each time purchases are made with their affiliate links or discount codes, as stated in the label’s application.
What is Vera Bradley Known For?
Vera Bradley is known for its line of luggage, tote bags, backpacks and other storage and travel gear that features a wide variety of colorful, intricate patterns and prints. The brand’s initial goal when it was founded in 1982 was to create pieces that were easily recognizable compared to popular black bags on the market. Today, Vera Bradley now offers an expanded range of products, including slippers, blankets, face masks, homeware, socks, scarves and footwear — including a popular collaboration with Crocs.
The brand also offers themed collections and special-edition items in collaboration with a range of labels, including Hello Kitty, Disney and “Harry Potter.”
