Puma Just Launched a New Women’s Sneaker That Updates the ‘Fierce’ Design

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Puma just dropped a new shoe that women sneaker fans should get excited about.

The German athletic brand announced the release of the new Fierce 2 model, which is an updated version of Puma‘s Fierce design that debuted in 2016. According to the brand, this new shoe is versatile enough “for women who move, whether it’s a light workout outside or styling your day-to-day look” and just about any other activity this summer.

The refreshed silhouette features a pull-on construction on the breathable mesh upper, while incorporating a lace-free design made possible by the Puma-branded elastic strap that stretches across the sides. Additional details include TPU paneling on the sides for added support, while the underfoot is cushioned by an EVA foam midsole and a zoned rubber outsole for grip.

Puma also confirmed that the Fierce 2’s debut is part of the brand’s “She Moves Us” platform, which spotlights the brand’s top female brand ambassadors who have shifted culture and sports forward and to inspire other women around the world to do the same.

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The Puma Fierce 2 is available now in the Pride-inspired colorway at Puma.com and at select Puma retailers including at the Puma NYC Flagship store for $95. Two monochromatic black and red styles will launch on June 15.

Puma Fierce 2 “Pride”

Puma Fierce 2 'Pride'
The lateral side of the Puma Fierce 2 “Pride.”
CREDIT: Courtesy of Puma
Puma Fierce 2 Black
The lateral side of the Puma Fierce 2 in black.
CREDIT: Courtesy of Puma

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