Kith‘s latest campaign star is none other than Bryan Cranston.
The retailer tapped the Emmy Award-winning actor for its newest campaign, highlighting the Spring 1 products from its upcoming spring ’23 offering. For the season, Kith created a 197-piece line of clothing, outerwear and accessories inspired by layering.
The collection ranges in textures, such as denim and leather, with techniques including patchwork. Also, it includes a vintage-inspired Kith Classics line of jackets, knitwear, shirts, pants and shorts, as well as caps and reversible hats. All are cast in a crisp tonal color palette of navy blue, teal, sage green, burnt orange and pacific blue.
![Kith, campaigns, spring 2023, spring campaign, Bryan Cranston, Kith Classics, Adidas Originals, Clarks Originals, sneakers, boots](https://footwearnews.com/wp-content/uploads/2023/02/kith-1.jpg?w=1024)
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Kith’s campaign imagery highlights an effortless feeling in a range of shots with the “Breaking Bad” actor dressed in numerous looks from the collection. These include a blue paisley jacket and deep gray trousers, an embroidered collared jacket with cream pants, faded blue jeans with a patchwork suede coach jacket and a crisp cream jacket, shirt and pants.
![Kith, campaigns, spring 2023, spring campaign, Bryan Cranston, Kith Classics, Adidas Originals, Clarks Originals, sneakers, boots](https://footwearnews.com/wp-content/uploads/2023/02/kith-2.jpg?w=683)
![Kith, campaigns, spring 2023, spring campaign, Bryan Cranston, Kith Classics, Adidas Originals, Clarks Originals, sneakers, boots](https://footwearnews.com/wp-content/uploads/2023/02/kith-4.jpg?w=683)
All are paired with tonal sneakers by Adidas Originals, as well as the Clarks Originals Wallabee — each in colorways that correspond to the same hues found throughout the collection.
![Kith, campaigns, spring 2023, spring campaign, Bryan Cranston, Kith Classics, Adidas Originals, Clarks Originals, sneakers, boots](https://footwearnews.com/wp-content/uploads/2023/02/kith-3.jpg?w=683)
Kith’s spring ’23 collection will be released in Kith stores, the Kith App and its website on Feb. 10.
Kith has notably been making waves in the ready-to-wear and shoe industries this year, releasing its second Venus et Fleur collection and opening a new store on Rodeo Drive in Los Angeles. Previously, the brand won FNAA’s 2022 Retailer of the Year award.
PHOTOS: Discover Kith’s collection for Team USA at the 2022 Olympics in the gallery.