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Calvin Klein is bringing its signature minimalism a colorfully inclusive spin for Pride Month this year.
In its newest Pride collection, the brand is celebrating the LGBTQIA+ community with a new “This Is Love” collection, featuring a wide range of mens’ and womens’-sized pieces.
Inspired by the unity, authenticity and close-knit nature of the LGBTQIA+ community, the $18 to $140 range features a gradient palette in hues of red, orange, tonal yellows and blues in both matte and color-blocked silhouettes across underwear, loungewear, separates and several styles of sunglasses.
The launch also comes accompanied by a viral new campaign, titled “Let It Out.” Shot by Karim Sadli, the black-and-white imagery finds actors Brandon Flynn and Amandla Stenberg wearing the collection while posing in the theme of joyful self-expression.
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Calvin Klein’s Pride collection and campaign are also accompanied by the brand’s latest nonprofit partnerships, as it’s donated over $220,000 to organizations including the Transgender Law Center, PFLAG National and ILGA World so far this year — as well as $55,000 to BlaQ Aboriginal Corporation via Calvin Klein Australia and the PVH Foundation.
The brand notably partners with these organizations not just financially, but also personally, as they provide resources to the brand’s identifying employees worldwide.
Two T-shirts in the collection also feature “Show Up For Trans Youth” and “Empower Each Other” graphics, respectively made in support of the Transgender Law Center and ILGA World.
Calvin Klein is the latest brand to launch a collection for the Pride 2023 season. In addition to the New York-based label, limited-edition products, capsules and co-branded collections have been released by a range of brands, including Vans, Converse, Coach, Parke & Ronen and Teva.
Calvin Klein’s Pride 2023 collection is now available on the brand’s website.
