Authentic Brands Group has named the first head of its Africa region.
Warren Bowers, a 25-year veteran in the fashion, outdoor and sports sectors, has joined the company as general manager, Africa. In this newly created position, Bowers will oversee Authentic’s expansion across the continent by cultivating strategic partnerships to drive growth for the brands in its portfolio.
“This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide where our brands can lead,” said Henry Stupp, regional president EMEA and India — Lifestyle. “We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region.”
Bowers had previously been managing director at Bounty Brands and senior retail director at Adidas.
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“I am pleased to lead the charge for Authentic’s impressive portfolio across Africa,” said Bowers. “The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region.”
He will be based in Cape Town, South Africa, and his appointment is effective immediately.
Authentic owns more than 50 brands in sports, lifestyle, entertainment and media that together account for more than $29 billion in global annual retail sales. The organization operates in more than 150 countries, has more than 13,000 freestanding stores and shops-in-shop and 400,000 points of sale. Among the brands it owns are Shaquille O’Neal, David Beckham, Sports Illustrated, Reebok, Nautica, Brooks Brothers and Juicy Couture.
