Jimmy Choo is kicking off the holidays in style. The footwear brand’s continuation of the fall ’21 Time to Dare collection has just launched — along with a new ad campaign, starring Hailey Bieber.
Shot by Pierre-Ange Carlotti, the new images place the 24-year-old in festive outfits across Los Angeles, wearing the latest roundup of elegant shoes ideal for party season. Expect innovative styles like the Diamond x Hike boot, shown below. It’s a hybrid between the company’s signature chunky trainers and hiking boot; not to mention, it will add some much needed chic comfort to any frock demonstrated by Bieber herself.
![Hailey Bieber, Jimmy Choo Campaign](https://footwearnews.com/wp-content/uploads/2021/11/WINTER-2021-%E2%80%93-Diamond-X-Hike-F.jpg?w=819)
![Hailey Bieber, Jimmy Choo](https://footwearnews.com/wp-content/uploads/2021/11/WINTER-2021-Averly-100.jpg?w=819)
Syles that coincide with the British label’s glam spirit are seen throughout, such as satin sky-high stilettos in bright hues like the Avery pumps (above) and Azia sandals (below), and sparkling handbags, including the Bon Bon are showcased, too.
![Hailey Bieber, Jimmy Choo](https://footwearnews.com/wp-content/uploads/2021/11/WINTER-2021-%E2%80%93-Azia-110-Bon-Bon.jpg?w=819)
Watch on FN
![Hailey Bieber, Jimmy Choo](https://footwearnews.com/wp-content/uploads/2021/11/WINTER-2021-%E2%80%93-Oriel-110.jpg?w=819)
For fans of booties, the Oriel pointed-toe style (above) comes in both black and latte patent leather, with crystal-encrusted tassel fringe and stars on the side.
![Jimmy Choo, Hailey Bieber](https://footwearnews.com/wp-content/uploads/2021/11/WINTER-2021-%E2%80%93-Scotty-110-1.jpg?w=800)
See 19 times Hailey Bieber wowed in tall heels.