Thanks in no small part to the dad shoe, fashion sneakers have boomed over the past few seasons — and Net-a-Porter is taking note.
With sneakers on the rise, the London-headquartered e-tailer is launching its first-ever sneaker campaign, dubbed Sneakerset. The campaign specifically highlights six exclusive launches and eight collaborations.
![Shelley Mokoena, South Africa, Prada sneakers](https://footwearnews.com/wp-content/uploads/2019/10/zdxkz8xa-e1570480477904.jpg?w=1024)
“The oversize ‘Dad’ sneaker has been dominating the street style scene for several seasons, and the latest styles from Reebok x Victoria Beckham and newly launched brand Shoes 53045 will definitely keep this trend alive,” said Elizabeth von der Goltz, Net-a-Porter’s global buying director. “Sneakers are an integral part of Net-a-Porter’s buy and some of our favorite styles this season come with a refreshing and laid-back California vibe, from luxury brands Chloé and Isabel Marant or with [a] feminine approach with designs.”
![Lulama Wolf, Loewe sneakers, South Africa](https://footwearnews.com/wp-content/uploads/2019/10/mau4rpsq-e1570480384472.jpg?w=1024)
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For Sneakerset, Net-a-Porter has categorized its offerings into six types: retro style, Cali cool, sole purpose, cult buys, sneaker staples and elevated styles.
To star in the campaign, Net-a-Porter tapped a dozen creatives and influencers based in international cities such as Seoul, Stockholm, Tokyo and Amsterdam. Through Nov. 4, the e-commerce site will launch nine sneaker collaborations, including some exclusive silhouettes. All shoes will be available to shop on Net-a-Porter.com.
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