Ben Sherman is launching its first-ever pop-up store that will keep you partying through the holidays. The British heritage brand’s concept shop will open doors on Sept. 1 in NYC’s trendy Soho neighborhood at 130 Greene St. through Dec. 26.
The digs will carry the line’s full collection, including apparel, footwear and accessories. Some of the interactive events will feature performances, DJs, booze and fashion industry tastemakers.
Below, the calendar.
September
Sept. 1: Ben Sherman pop-up location opens to the public. Guests will receive a custom shirt with purchase, while supplies last.
Sept. 13: “Customize your look” with on-site personalization that will elevate the guests’ new shirts, bags and jackets with customizable patches and monogramming.
Sept. 20: Bringing underground British culture to the U.S., there will be a Northern Soul event for true aficionados of the soul scene showcasing local DJs playing tracks inspired by the die-hard British music scene.
Sept. 29: Music, fashion and football come together at the Bands FC exhibition. Guests will have the opportunity to view art from the viral phenomenon and start the bidding on an auction, with proceeds going to charity. Special guest DJ to be announced.
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October
Entire Month: Ben Sherman goes pink in support of National Breast Cancer Awareness Month. A portion of the proceeds will go to The Royal Marsden Hospital in support of cancer research, treatment and education programs.
Oct. 3-6: Ben Sherman will offer a full-service “Made to Measure” event, a first for the brand in the U.S.
Oct. 11: Celebrate Ben Sherman’s latest collaboration with celebrated British Fashion Designer Henry Holland. Holland will be present as a special guest to launch the entire Ben Sherman x Henry Holland collection in-store.
Oct. 18: October’s plectrum session will feature a live performance from a surprise artist that will be announced in September.
November
Nov. 8: Creative ambassador of Barneys, Simon Doonan, will host a book signing of his latest book, “Soccer Style.” A portion of the book sales will go to charity.
Nov. 15: November’s plectrum session will feature a live performance from a surprise artist that will be announced in October.
Nov. 25: Black Friday. Each week, guests will receive a gift with purchase such as a grooming kit, custom T-shirts and more special gift items.
Nov. 26: The concept store turns into a one-stop shop for gentlemen’s grooming night. Guests will enjoy pampering services including haircuts, mini-massages, fresh shaves, MANicures and more as they shop through the store’s collections.
Nov. 27-Dec. 5: Ben Sherman is proud to announce a collaboration with the Keith Moon estate. Keith Moon estate x Ben Sherman will feature a capsule collection inspired by the Who’s legendary drummer.
December
Dec. 4-25: Every Tuesday in December, the shop will host “Booze With Ben,” offering guests complimentary drinks and fresh styling tips from in-store stylists.
Dec. 26: Enjoy the post-holiday “Ben Nice Knowing You” campaign featuring end-of-the-year surprises.
