Upscale sneaker label Creative Recreation has been sold.
This week, the brand announced that it was getting bought out by the private equity firm affiliate of Global Investment Group from Rocky Brands. The move to acquire Creative Recreation comes as a surprise.
“The new launch of Creative Recreation and partnership with Private Equity Firm affiliate of Global Investment Group enables the company to provide exciting new products across various channels of distribution,” Creative Recreation President Mark Parsley said in a statement.
Parsley also confirmed that he is confident the partnership and greater financial backing will help Creative Recreation succeed in the footwear industry. Its most popular styles currently include high-tops and sporty boots.
In the past, Creative Recreation has done shoe collaborations with rappers like Dreezy and Rob Stone as well as former Disney star Nick Jonas.
