Aldo Group’s Call It Spring label is bringing the fantastical to life through its first collaboration with Disney.
The footwear and accessories brand, which is targeted to millennials and Gen Z teens, will debut a women’s capsule collection on May 9 inspired by the forthcoming Disney film “Alice Through the Looking Glass,” a follow-up to the 2010 hit from director Tim Burton.
Call It Spring’s special collection will focus on two of the main figures from Lewis Carroll’s classic book “Through the Looking Glass:” title character Alice and the Red Queen. Styles inspired by Alice feature design elements meant to evoke her innocence, with a soft, feminine color palette of nudes, pinks, florals and silver accents. The Red Queen-inspired styles have a more dangerous vibe, done in luxe tones such as deep raspberry and midnight black, with gold accents.
The 22-piece collection features three handbags and six different footwear styles, including ribbon-wrap sandals, ghillies and gladiators. Prices for the line range from $30 to $80.
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Nicholas Martire, VP of Aldo Group N.A. and Call It Spring, pointed out that this Disney partnership is a major initiative for the label. While the main Aldo brand has previously collaborated with everyone from Target to designer Misha Nonoo, Call It Spring is still relatively new to the game.
“Our collaboration with Disney Consumer Products is a true testament to how Call It Spring is dedicated to reaching its young customer in new and exciting ways,” he said, adding that the brand is working to significantly expand its presence across the U.S. and globally.
The limited-edition Alice Through the Looking Glass collection will be sold in Call It Spring stores throughout North America, as well as in select retailers and online at Callitspring.com.
And the new live-action Tim Burton film is due to hit theaters on May 27, with Mia Wasikowska, Helena Bonham Carter and Johnny Depp reprising their respective roles as Alice, the Red Queen and the Mad Hatter. In addition, Anne Hathaway has joined the cast as the White Queen.
Check out a trailer for the movie here:
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