Art and fashion continue to collide.
Today, The Los Angeles County Museum of Art (LACMA) debuts the 50th anniversary edition of Wear LAMCA. This year, in partnership with e-tailer Farfetch, the program brings together 19 Los Angeles designers who have created exclusive products available for sale on the site. The theme? Everything was designed with a selection of works from LACMA’s permanent collection as inspiration.
For shoe designer George Esquivel, “Manioc Flour Bowl” and Felipe Santiago Gutiérrez’s “Indian Woman with Marigold” were referenced in the two new footwear styles her created for the project, a golden block-heel bootie and a lavender suede desert boot.
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Other accessory designers in the mix include Newbark, Clare Vivier, Anita Ko, Nick Fouquet and Irene Neuwirth. “This ongoing project is very important to the museum as we strengthen our ties with the fashion community in Los Angeles,” says Katherine Ross, founder of Wear LACMA. “There are so many burgeoning and established designers working here now. We want to make sure our institution is giving them access to our resources to help foster further creativity and great design.”
For Stephanie Horton, the London-based CMO of Farfetch, partnering with LACMA presented a unique opportunity.
“The Arts are a pillar for Farfetch, so when we heard about the Wear LACMA project that combined art with great L.A. designers, we were really excited to participate,” she says of the online boutique the website is hosting. “This is enabling us to support these L.A. designers, as well as bring them to a worldwide audience of customers to achieve greater global visibility,” she adds. “Our customers come to us for our unique pieces and unparalleled range of brands, and we anticipate the Wear LACMA collection being very popular.”
Horton and Ross agree that Los Angeles is coming into its own, fashion- and art-wise. “It’s had a renaissance of sorts over the past couple of years,” says Horton. “From the art community to fashion and design, the city has become more on the radar for consumers searching for what’s new and what’s next.”
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