Newbark co-founders Maryam and Marjan Malakpour celebrated the launch of their collaboration on sandals, slides and slip-ons with Theory on Thursday in Los Angeles.
Along with the new range, the sisters also kicked off their pop-up shop at the retailer’s Melrose Avenue outpost, where shoppers can add Swarovski patches through May 18.
“What’s really cool this time is that you can customize the slide — this way, people have an opportunity to make it their own,” Maryam told Footwear News.
Some of the bespoke styling options include the sparkling patches arranged in the shape of stars or the word “Lover.”
“We wanted something that translates. You can have your own interpretation of the word — if you are a lover of anything,” Maryam explained. “‘Lover’ feels positive and exciting and anonymous.”
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Ahead of the launch, the designer sisters made test pairs and discovered another statement to make with the crystals: “Here, you can take the ‘L’ out of ‘Lover’ and it’s ‘Over,'” Maryam quipped, adding that she got the line from The Motels ’80s song “Take the L.”
The styles presented included zebra-print sandals and slip-ons available in red, green and denim. The collection is currently available at Theory retail stores and on theory.com.
Special guests included Courteney Cox, Rowan Blanchard and Tallulah Belle Willis, and there was a performance by Cherry Glazerr.
