It’s been 25 years since NBA Hall of Famer Shaquille O’Neal played in a LSU Tigers uniform, and Louisiana retailer Sneaker Politics is doing its part to keep the memory alive with a new Reebok collaboration.
Sneaker Politics shared on Instagram yesterday a small glimpse of the collab, which uses O’Neal’s first signature shoe, the Reebok Shaq Attaq, as its canvas.
While sneakerheads may be used to seeing the Shaq Attaq in its traditional Orlando Magic-themed white, black and royal blue color scheme, this release takes a different approach by using Louisiana State’s palette. Based on the teaser image, this collaboration uses a white leather upper with purple and gold accents.
But the upcoming collaboration isn’t the only surprise Sneaker Politics has up its sleeve. With All-Star Weekend beginning Friday in New Orleans, Sneaker Politics is holding a pop-up event this week in collaboration with Reebok and Mitchell & Ness. Saturday’s festivities will include in-store appearances by O’Neal and former NBA player Dee Brown.
Watch on FN
More details on Sneaker Politics’ collab will be made available soon, and you can pick up the original Shaq Attaq colorway now from reebok.com for $159.99.
Reebok Shaq Attaq, $159.99; reebok.com
Want more?
Reebok Shaq Attaq Designer Reflects on Its Design Process 25 Years Later
Reebok Is Bringing Back Shaq’s Signature Sneakers From the ’90s
Shaq Says He’s Sold ‘Over 120 Million Pairs Of Affordable Shoes’
