Charitable footwear label Toms has teamed up with & Other Stories on a 25-piece collection comprising both footwear and ready-to-wear. The collaboration marks the shoe brand’s debut foray into clothing. The collection is inspired by the laid-back vibe of Los Angeles’ Venice Beach area, where Toms is based. The promotional campaign is fronted by Venice Beach model Erin Wasson. She has been captured in her natural California habitat by photographer Natalie Joos.
Set to launch for spring 2017, the collection features four shoe styles: reinterpretations of the label’s signature espadrilles and slip-on models, plus a new lace-up version and a summer sandal, too. The ready-to-wear, created by & Other Stories designer Georgine Le Toqueux, is all about relaxed summer staples. These include embroidered shift dresses, tops, pants, skirts, a jumpsuit and a kaftan complete with peppy stripes.
According to Le Toqueux, “the co-lab captures a free-spirited aesthetic that is easy to make your own. It is an invitation to a strong and comfortable wardrobe filled with beautiful prints and vivid colors.”
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In line with the Toms promise to give a new pair of shoes to a child in need for each pair it sells, & Other Stories will support one month’s worth of English language classes through Magic Bus Women’s Scholarship Fund for every ready-to-wear item sold. The Fund is a nongovernment organization that helps equip women in the developing world with important life skills.
