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Austin Butler embodied effortless edge for YSL Beauty‘s latest fragrance campaign.
The “Elvis” star — who’s just been announced as the global ambassador for the high fashion brand’s new men’s scent, Myself — posed for Gray Sorrenti’s lens in its accompanying imagery. The occasion found Butler wearing a sharp set of black leather boots, complete with smooth paneled uppers and short Cuban heels.
“I was honored to be asked to join the YSL Beauty family,” Butler said in a statement. “Over the last few years, I’ve spoken with people who knew M. Saint Laurent. He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion.”
Butler’s attire for the aforementioned campaign followed a similarly slick route: a pair of black leather pants and a chic double-breasted blazer, layered atop a thin white T-shirt for a nonchalant flair. Sorrenti’s additional photos of the actor also found him in a gauzy black blouse and crisp slacks — instantly reminiscent of the styles seen in creative director Anthony Vaccarello’s men’s runway shows over the years — as well as a leather trucker-style jacket atop a black T-shirt.
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The fragrance itself — the brand’s first new men’s scent since 2017 — features notes of bergamot, orange blossom and musk. Cast in a “YSL”-branded black glass bottle, the scent was made to embody the importance of individuality, confidence and self-expression — which are also values Butler himself emphasizes.
“It’s about being yourself — being authentic to who you really are,” Butler said in an accompanying clip on YSL Beauty’s Instagram.
YSL Beauty’s Myself Eau de Perfume currently retails from $89 to $148, and is now live on the on the brand’s website.
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About the Author:
Aaron Royce is the Assistant Digital Editor for Footwear News, where he writes stories on celebrity style, brand collaborations and in-depth profile interviews. Prior to joining Footwear News, Royce wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
