Kylie Jenner’s Adidas Falcon sneaker is officially here, and to celebrate the launch of the women’s-exclusive dad shoe, Adidas Originals and their newest brand ambassador took over Hollywood’s Sunset Boulevard.
The unexpected pop-up took over a gas station on the strip constructed with elements from the ’90s that inspired the chunky retro sneaker that Jenner has been modeling nearly nonstop lately.
![kylie jenner, Adidas Originals Falcon sneakers, versus versace fall 2018](https://footwearnews.com/wp-content/uploads/2018/09/kylie-jenner-adidas-falcon.jpg)
The repurposed space showed the Falcon displayed on gas pumps and a convenience store doubling as a retail shop. A limited-edition zine with the lip kit mogul on the cover and female creators inside was available only at the event’s pop-up newsstand.
Jenner wore a black and white checkered strapless minidress with zipper and safety pin detailing from Versus Versace’s fall ’18 collection. The 21-year-old styled the design — with you guessed it — the Adidas Falcon. She wore the shoe’s black and pale pink colorway coming with blue and gray accents.
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![kylie jenner, adidas falcon](https://footwearnews.com/wp-content/uploads/2018/09/rexfeatures_9870734g-1.jpg)
Following the opening night will be two days of public activations on both Friday and Saturday, as well as an official Falcon launch party on Saturday evening.
![Kylie Jenner, adidas falcon](https://footwearnews.com/wp-content/uploads/2018/09/adidas-falcon-launch-la-2-1.jpg)
Click through the gallery for a closer look at Kylie Jenner’s Adidas Falcon campaign.
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