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It’s officially July, which means Discovery Channel’s annual Shark Week event is upon us.
And this year, the Rugged Shark footwear brand is getting in on the action again with its own unisex clog collection dedicated to the week-long event, which kicks off on Sunday, July 7.
According to the SG Companies-owned brand, it has teamed up with Warner Bros. Discovery Global Consumer Products on a limited-edition collection of clogs inspired by the captivating marine creatures.
The latest range of Discovery’s Shark Week x Rugged Shark clogs marks the second collaboration between the two companies and features designs perfect for fans looking to make a statement both on land and at sea.
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“We’re thrilled to continue our partnership with Warner Bros. Discovery to enhance the Discovery’s Shark Week fan experience with this exciting and playful footwear collection,” Kristy Yvars, vice president of licensing and marketing at Rugged Shark, said in a statement. “Building on the success of last year’s collaboration, we’ve thoughtfully worked to create designs that capture the essence of Discovery’s Shark Week while delivering the comfort and quality that Rugged Shark is known for.”
Available exclusively at Walmart and on Rugged Shark’s website, the affordable clog range retails between $18 and $20.
This is the latest release from the outdoor footwear brand, which recently launched he Kano RNR, a lightweight EVA-molded runner designed to take on all types of terrain and outdoor activities, this spring.
Launches like these are all part of SG Companies plan for Rugged Shark after it brought the label back from dormancy in 2020.
In an interview with FN in May, Tom Zito, vice president of creative strategy at Rugged Shark, said that the label was ranked as the 10th fastest-growing footwear brand in 2023 by Circana, with 46 percent year-over-year growth in retail sales. And the brand is projecting an additional 54 percent growth in 2024, surpassing $100 million in retail sales, Zito added.
