Two years after launching her namesake shoe collection, Aruna Seth had the publicity moment of a lifetime when Pippa Middleton sailed down the aisle at sister Kate Middleton’s 2011 wedding to Prince William in a pair of the designer’s silver heels.
Since then, London-based Seth — who specializes in exquisitely embellished styles handcrafted in Venice, Italy — has garnered a growing celebrity following and continues to expand her offering. Most recently, she debuted a mini-me collection of children’s and baby shoes for spring ’18 focused on her signature detail: Swarovski crystal butterfly ornaments. The collection, which kicked off with ballet flats and will soon feature sneakers, has been showcased in pop-up shops at Harrods and Level Shoes.
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“We had so many requests from mothers saying their kids loved their shoes that it was only a matter of time before we started making children shoes of their own,” Seth said, noting that her fascination with butterflies took wing during her own childhood. “I’ve had a love affair with butterflies ever since I read ‘The Secret Garden’ as a young girl. [I like that] they signify femininity, freedom and gracefulness, and that they undergo this magical metamorphosis.”
Here, Seth shares some of the places and products that keep her fresh and focused:
Favorite nature spot in London:
“On a sunny weekend, there is nothing better than walking in Hyde Park and gaining clarity on the week ahead.”
Essentials for a long plane flight:
“A cashmere blanket, socks and a good facial oil.”
My perfect Sunday:
“I love to wake up and do my favorite HIIT & Run class in Chelsea, followed by brunch with my best friends and [a visit to] South Kensington Club for a massage or time in the beautiful Hammam.”
Book I’m reading:
“The Monk Who Sold His Ferrari.”
Movie I could watch over and over:
“‘The King’s Speech.’ It sums up the British royal family beautifully and reminds us that they are everyday people with issues, too.”
Nail polish color of the moment:
“Essie’s Ballet Slippers. I need a neutral color for all of my meetings and something hard-wearing since I’m always picking up shoe boxes.”
Best-kept secret in Venice:
“Taking a boat over to Hotel Cipriani for an afternoon Bellini. The setting is stunning — you never want to leave.”
Quote I live by:
“Always focus on what you truly want.”
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