Camper had its pink glasses on for the presentation of its spring-summer 2016 model Kobarah during the off-fairground festivities of Milan’s furniture fair Salone del Mobile on Tuesday at its CamperLab store in Via Monte Napoleone.
Made from a single EVA mould that wraps around the foot, the sandal features a mid-height heel and comes in four color ways, retailing for 150 euros, or $171. “We wanted a very naive look, but very complex technology, comfort and lightness,” said Camper’s creative director Romain Kremer at the event.
“We started with making long tubes of play-dough and placing it on the foot and in the end it looked like a Kobra,” he explained the name of the shoe.
Also at the event was the the brand’s testimonial and creation of an anonymous London-based artist: Pandemonia. Wrapped in a pink latex dress and wearing the new shoe, the character towered over the crowd and caught eyes from outside the store.
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“I just love characters like that,” said Kremer, while indulging on pink cotton candy candy and colored cocktails. “She could not be any more perfect for the Kobarah.”
