Coach is getting ready for the holidays with its new “Feel Wonderful” campaign. The ads, which launched today, stars Jennifer Lopez, Zoey Deutch and Chan-young Yoon, while featuring Coach’s winter ’22 collection.
Lopez, who signed on as a brand ambassador in 2019, can be seen playing in the snow and jumping on a bed, all while wearing the brand’s oversized varsity jacket and Coach logo socks. Key items in the holiday campaign also include the house’s new Heart bag and Tabby and Studio bags.
![Jennifer Lopez, Coach, holiday, campaigns, Winter campaign, holiday campaign, boots, socks, logo socks, rubber boots, red boots, sandals, black sandals, buckled sandals](https://footwearnews.com/wp-content/uploads/2022/11/Jennifer-lopez-coach-4.jpg?w=683)
Deutch, meanwhile, sports Coach’s winter moon boots, loafers and teddy coat in the Christmas-inspired ads.
![zoey deutch, coach, holiday campaign](https://footwearnews.com/wp-content/uploads/2022/11/zoey-deutch-coach-campaign.jpg)
The “Feel Wonderful” campaign was shot and directed by Anton Gottlob, and was meant to captures the season’s joyful, warmth and child-like sense of wonder.
Additionally, Coach has unveiled its first virtual shopping destination, powered by experiential e-commerce platform Obsess. The virtual stop is inspired by a vintage Coach store, and allows guests to move throughout themed rooms, shop the holiday collection, along with playing a game with Rexy, the house’s mascot, to unlock special prizes. Visitors will also have the opportunity to shop via livestream videos.
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To celebrate the holiday campaign, the virtual store will feature a dedicated section for holiday party bags and new giftable items and a special collection featuring Rexy for consumers to shop.