Hailey Bieber can now add a new role to her resume: global ambassador for Fila.
The athletic label has officially tapped Bieber for a multi-year partnership, beginning this season. The brand will now work with the supermodel and Rhode founder — who first starred in its fall 2022 campaign, and was chosen for her fashion influence in the 2020s — on a co-branded sportswear line, which will release its first drop during the fall 2024 season.
“I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” Bieber said in a statement. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA’s iconic styles, as we work to create something special together.”
Coordinating with the news is Fila’s fall 2023 campaign, which Bieber stars in alongside tennis player Reilly Opelka. Toasting Fila’s F-Box logo’s 50th anniversary, the Renell Medrano-shot imagery finds Bieber and Opelka in a range of sporty Fila outfits — including matching athleisure sets, polos, windbreakers and tennis gear — in crisp hues of white, red, navy blue and deep green.
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“FILA style is iconic and tastemakers and game changers express their artistry and individualism through our designs,” Fila’s global chairman Gene Yoon said in a statement. “Hailey has been a supporter of the brand and we look forward to continuing our relationship together. Her impact on fashion and culture is undeniable and she brings an effortless and fresh new perspective to the brand.”
Fila’s F-Box Anniversary collection is now live on the brand’s website.
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
