Public School Wrapped Its Spring 2018 Jordans In Plastic

There was sure to be a statement on consumerism at Public School‘s spring ’18 New York fashion week show. At least, judging by the initial invitations that were red, plastic to-go bags.

So, when Dao-Yi Chow and Maxwell Osborne, the label’s creative directors and co-founders, sent their latest collaborative Jordan sneakers down the runway covered in plastic, the jab at the coveted nature of the iconic shoe — and the lengths consumers will go to preserve them, as well as other material things — was quite clear. 

Public School Ready to Wear Spring 2018
A look from Public School’s spring 2018 collection.
CREDIT: REX Shutterstock

Public School Spring 2018 Ready to Wear
Plastic bag wrapped shoes from Public School’s spring 2018 collection.
CREDIT: REX Shutterstock

If that wasn’t a sly enough poke at capitalism, there was always the “come again” reference branded throughout the apparel pieces with a bright red smiley face — takeout, anyone? They held back from using that phrasing on the Jordan 15 shoes, but the designers put their own branded spin on them instead; the letters “WNL,” a reference to Public School’s “We Need Leaders” campaign, was found in white on the inner tongue.

public school ready to wear spring 2018
A look from Public School’s spring 2018 collection.
CREDIT: REX Shutterstock

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As for color, was it surprising the streetwear duo leaned on black and white? They did, however, drop in a green sneaker — olive, to be specific — providing a secondary tone to the collection’s overall primary palette of blue with pops of yellow and red. “PSNY” branding held down the heel counter for the low-top style, while a simple black base with white soles worked for the knee-high space boots. 

public school ready to wear spring 2018
A look from Public School’s spring 2018 collection.
CREDIT: REX Shutterstock

See the full collection by checking out the gallery.

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