As the countdown to the FIFA Women’s World Cup 2023 begins, Adidas has unveiled its new campaign, featuring next-gen icons Alessia Russo, Lena Oberdorf, and Mary Fowler. The campaign aims to drive global attention to the game and inspire young women and girls to follow in their footsteps. The campaign unites a global family of football legends and advocates of the women’s game, headlined by Jenna Ortega, David Beckham, Leon Goretzka and Lionel Messi. These stars celebrate the skills that Russo, Oberdorf and Fowler are renowned for in a series of fast-paced films.
The “Play Until They Can’t Look Away” campaign showcases some of the world’s greatest football players on the biggest stage, demanding global attention and support. See the photos below.
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Lionel Messi
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Jenna Ortega
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Lena Oberdorf, Mary Fowler and Alessia Russo.
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas David Beckham
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas David Beckham
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Mary Fowler
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Alessia Russo
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Alessia Russo
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Ian Wright
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Lena Oberdorf
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Mary Fowler
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Leon Goretzka
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Adidas’ Next Gen Icons of the Game Campaign
Image Credit: Courtesy of Adidas Mary Fowler
