Bella Hadid is the face of Adidas Originals’ new campaign for its iconic SL “Super Light” 72 sneaker. The brand is reintroducing the running shoe, which you can probably guess launched in the summer of 1972, in five colorways. Two iterations of the SL series, the SL 72 RS and SL 72 OG, arrive in white, red, black, blue and yellow color combinations. Footballer Jules Koundé, creative polymath, A$AP Nast, musician Melissa Bon and model Sabrina Lan also star in the campaign. The retro-inspired silhouette is available to order online at adidas.com now.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Bella Hadid models the SL 72 OG in the red colorway.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The SL 72 OG in the red and pink version.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Jules Koundé
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The SL 72 RS in the white, beige and black colorway.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The SL 72 RS in white, beige and black.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Sabrina Lan
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Sabrina Lan dons the SL 72 OG in the black and white colorway.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The SL 72 OG in black, white and mint green.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Melissa Bon
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas Melissa Bon sports the SL 72 RS in blue.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The blue SL 72 RS featuring white and red accents.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas ASAP Nast
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas ASAP Nast wears the yellow iteration of the SL 72 RS.
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Adidas Originals’ SL 72 Campaign
Image Credit: Adidas The yellow, black and white version of the SL 72 RS.
