Adidas has a must-have collab arriving at retail this month, part of its newly created Adidas Athletics apparel category, and enlisted NFL star Von Miller and NBA standout Kyle Lowry to promote the product.
The brand’s latest collaborative project is with Vancouver, British Columbia-based athletic apparel brand Reigning Champ, which features Adidas’ Ultra Boost and women’s-only PureBOOST X Trainer. According to Adidas, the collection marks the first time Reigning Champ created products for women.
The shoes in the Adidas Athletics x Reigning Champ collection will retail for $180 and $150, respectively. The collaboration arrives Nov. 29 in Adidas and Reigning Champ stores, online at adidas.com and reigningchamp.com, and at select boutique retailers worldwide.
The collaboration, according to Adidas, speaks to its shared design philosophy with Reigning Champ founded on performance and functionality. The shoes boast simple color palettes, using black, gray and white hues throughout the footwear.
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Aside from footwear, the Adidas Athletics x Reigning Champ collection features a Spacer Bomber Jacket, French Terry Crew and French Terry Pants, with a price range from $45 to $220.
To showcase the collection, Adidas dressed Super Bowl 50 MVP Miller and NBA All-Star Lowry in the looks.
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