Beyoncé’s life is in full formation for Ivy Park‘s fall 2016 campaign.
Today, the entertainer showcased some of her latest wares from the athleisure line, while giving viewers a behind-the-scenes look at her Formation World Tour and routine with her family in a new campaign video on Instagram.
Narrating the clips a la her “Lemonade” visual album’s emotional intros, she overlays her thoughts on family and fortitude as she rehearses dance routines, exercises and enjoys outings with her mother, Tina Knowles, husband Jay Z and their daughter, Blue Ivy.
In one of the home videos, Queen Bey rocks Ivy Park slides with gray socks. The black sandals retail for $35 at Topshop.com and feature the Ivy Park logo emblazoned in white across the upper.
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The footwear debuted April 14 with the release of her collection of leggings, tops, sports bras, sweatpants and sweatshirts, but the label’s fall ’16 line includes a new pair of slides that didn’t make the video. The glossy sandals (available for $36 on Nordstrom.com) are all black and take a subtle approach to the logo by incorporating an embossed branding treatment.
