Fila launched its limited-edition Project 7 collection today, and to promote the line the heritage athletic label tapped BTS.
The Fila Project 7 collection features footwear, apparel and accessories that are both fashion-focused and functional. According to the brand, the line was inspired by military looks and functions — specifically camouflage prints, utility-inspired outerwear and neutral tones — and includes items that are comfortable, trend-forward and made in materials suitable for the fall and winter. Additionally, the looks feature both Fila and Project 7 branding.
The shoes in the lineup include two colorways each of the Project 7 Iteration Light ($125), the Project 7 Court Ace P7 ($75), the Project 7 Wavelet Alpha ($95) and the Project 7 Curvelet ($150).
Aside from footwear, Fila Project 7 features an apparel range that includes T-shirts, hoodies, cargo pants, fleece zip-ups, parkas and quilted jackets. The accessories include backpacks, shoulder bags, belt bags, socks and hats.
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The entire Fila Project 7 collection is available now exclusively on Fila.com, with prices ranging from $17 to $220.
After rumors circulated in the summer of 2019, Fila announced in October that it has signed BTS as its newest brand ambassadors. “BTS’s passion, positivity and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit as brand ambassadors,” Fila said in a statement at the time. “We look forward to creating a meaningful synergy between two global brands.”
