After Monday’s debut of its “Give Converse” gift idea campaign that stars “Saturday Night Live” comedian Pete Davidson, the brand unveiled a new shoe pack today that will undoubtedly appear under many Christmas trees.
The Converse Prime Star Collection arrives on Black Friday, with retail prices starting at $125. The shoes will come in two colorways, black and white, in both low and mid cuts. The line will be sold at Converse retail stores, converse.com and select Converse retailers worldwide.
The collection, according to the brand, is an elevated line of Converse’s most iconic silhouettes based on the Chuck Taylor All Star and One Star silhouettes. Updates to the shoes include premium tumbled leather, a uni-body upper construction, and Nike Zoom cushioning technology for a lightweight fit and added comfort.
“The Prime Star Collection adds a modern, elevated twist to the iconic Chuck Taylor All Star and One Star silhouettes — two fan favorites,” Bryan Cioffi, VP and creative director of Converse Global Footwear, said in a statement. “By pairing the latest trends in sneaker design and aesthetics with the classic styles that our customers crave, this collection is a holiday season staple.”
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