Don’t let a drizzle or even a downpour keep you from enjoying the outdoors any time of year.
As comfort continues to drive the footwear market, global materials producer W.L. Gore & Associates is introducing 3-D fit footwear, a new waterproof, breathable technology designed to contour to the shape of the foot like a sock.
With the ongoing popularity of footwear featuring knit, mesh and elastic uppers, the technology will enable manufacturers to integrate the innovative elastic insert into a range of lighter-weight athletic and lifestyle shoes.
So far, shoes featuring the technology are being manufactured and marketed by Gore’s brand partners, with styles that include the Adidas Terrex, Salomon’s custom ME:sh shoe, and Under Armour’s second-generation HOVR Phantom shoe. Select brands will debut the technology at retail in early 2019.
“With Gore-Tex 3-D-fit footwear, consumers get a shoe that more effectively contours to the shape of their foot, and manufacturers get a technology that is easy to integrate into existing footwear designs,” said Silke Kemmerling, product specialist for the the company’s fabrics division.
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One of the key advantages of the system, is the ability for outdoor enthusiasts to wear knit and mesh upper shoes in a range of weather conditions, particularly in the warm weather when these lightweight styles are popular.
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