Update: Mache Reveals Release Info for His First-Ever Sneaker After Customizing Shoes for 18 Years

Update: Aug. 10, 2020 at 10:45 a.m. ET

After unveiling his first-ever sneaker release in July, famed artist Dan “Mache” Gamache revealed the release info via Instagram over the weekend.

The Mache Runner “Centralia” will be available for preorder on Aug. 28 starting at 11 a.m. ET via Machecustoms.com. The preorder will be open for 72 hours.

Retail price for the shoe is set at $300.

In an Instagram post, Mache said the shoes will be available in full sizes from men’s 5 to 14 and that they fit similar to New Balance sneakers. He further explained that they are true to size “but if you are between sizes I would suggest sizing down.”

Also, they will come with white laces and a special box that he said he will unveil closer to the launch date. He will also offer matching clothing with the shoe release.

View this post on Instagram

Thanks to everyone who checked in on the live tonight. To recap the made in the USA Mache Run “Centralia” will be available for PREORDER on Friday 8/28 at 11am est. on Machecustoms.com retail is set at $300. These will be available in full sizes ranging from men’s 5 to 14, no half sizes. These fit similar to a New Balance. I’d say true to size but if you are between sizes I would suggest sizing down. The preorder will be live for 72 hours and after that they will no longer be available to order. Shoes come with white laces (as pictured) blue outsoles and will come in a special box that will be revealed closer to the launch date. I want to thank you all again for the outpouring of support and will keep you updated with all info leading up to the launch including the matching clothing. Thank you! 📸 @spacecampfresh

A post shared by Mache (@mache275) on Aug 8, 2020 at 5:12pm PDT

What We Originally Reported on July 24, 2020

Dan “Mache” Gamache built a name for himself in the customization game, with nearly two decades of delivering eye-catching looks for athletes and entertainers alike. But now, the renowned sneaker artist is ready to release a shoe of his own.

On Instagram today, Gamache shared a video discussing his 18-year journey as an artist to designing his first-ever shoe, the Mache Runner Centralia. (An extended version of the video is on YouTube now.)

“Never thought in a million years I’d have my own shoe. Not a collaboration, but my OWN SHOE,” the renowned sneaker artist write in an Instagram caption. “Introducing the Mache Runner Centralia. Photoset coming this afternoon. I’m the meantime check out the whole story behind one the biggest moments in my career.”

The Mache Runner Centralia will be available for preorder exclusively on Gamache’s website, Machecustoms.com, starting in August.

For his debut sneaker, Mache opted to use premium suede and leather for the upper that sits atop plush midsole cushioning for comfort and industry-leading Vibram Megagrip outsoles.

“At the end of the day my name is going to be on that shoe, we have to make sure it’s the perfect representation of me, Mache, and what I’m about: quality and just looking good, but not trying too hard,” the artist-turned-designer said in the extended YouTube video.

Mache also explained the stories he will tell with his sneaker through different colorways, which will be inspired by travel. The first story Mache chose to tell with the sneaker is of Centralia, a deserted mining town in Pennsylvania, which features a highway adorned with graffiti.

“Being in America, there’s so many places that we just don’t even think about and there’s so many things that I find beauty in and inspiration in. With this line of the Mache Runner, I wanted to focus on certain places in America that you can visit that may not be exactly on your radar, something that’s obvious. A lot of these inspirations and stories are going to come from places around our country and encourage people to check these places out,” Mache explained in the video.

To introduce the Mache Runner Centralia, the artist tapped sneaker influencer Ricky Shoebio for a graffiti-inspired photoshoot.