After Nike kicked off the inaugural Mamba Day campaign in 2016 to celebrate Kobe Bryant’s final NBA game before retirement, April 13 quickly became a celebrated holiday for the baller’s fans worldwide. And you can bet Nike is ready for Mamba Day 2018.
The 2017-18 NBA regular season just ended, and the playoffs don’t begin until a day after Mamba Day on Saturday, which leaves Nike no option for celebrating the event on the court on the national stage. But the brand is set to launch a limited-edition Kobe 1 Protro, a modified version of the basketball icon’s first signature Nike shoe, designed to perform better than the original. The luxe black and gold colorway with special detailing launches Friday to make sure the retired star’s big day doesn’t go unnoticed.
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The Nike Kobe 1 Protro “Mamba Day” features a stealthy black upper executed in premium leather and paired with suede detailing, finished with metallic gold accents that are surely inspired by the Black Mamba’s many awards and accolades acquired throughout his basketball career. And the date for this year’s Mamba Day celebration is commemorated on the right heel.
The Nike “Mamba Day” Kobe 1 Protro is expected to drop in very limited quantities. Pairs release via the SNKRS app at 10 a.m. ET on April 13 and are priced at $175.
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