Taking care of Mother Earth has a special meaning for Oboz Footwear — and it’s not just because the manufacturer produces outdoor footwear.
The Montana-based company aims to plant 100,000 trees in recognition of Earth Day (which is April 22) in Sub-Saharan Africa to improve the conditions of the environment and the lives of the people who live there.
According to Trees for the Future, an international aid organization partnering with Oboz, it takes only 4,000 trees planted in a dense “forest garden alongside vegetables” to provide a large family with “just about everything they need to thrive.”
In addition to its commitment to plant trees, Oboz will match donations to its fundraising page up to $5,000.
“We hope Oboz supporters, and anyone who thinks trees are cool, will join us for Earth Day with a small gift that really makes an on-the-ground difference for both people and their environment,” Oboz vice president Josh Fairchilds said.
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Since 2007, Oboz has supported the charity by making a donation for every pair of shoes or boots sold.
Trees for the Future executive director John Leary said planting trees “changes people’s lives in profound ways.”
He added, “Bringing degraded lands back into sustainable productivity requires a strong commitment. We, and the thousands of families and communities we serve, are grateful for Oboz’s continuous dedication to our tree planting projects over the years.”
