Greenhouse has churned out several must-have collections since late 2019, and the Foot Locker incubator program has another one on the way with New Balance and Paperboy Paris.
Paperbpy Paris, described as a Paris-based “restaurant-meets-streetwear imprint,” has reworked the classic New Balance 801 silhouette, a look that is built for all terrains with rugged outsoles and leather uppers, as part of a bold and playful collaborative collection. The line will feature three iterations of the New Balance 801 that are inspired by signature Paperboy menu items: Tuna Tataki Sandwich, Ginger Lemonade and Coffee Latte.
Aside from the sneakers, the line will feature apparel and accessories including jackets, hoodies, sweatpants, T-shirts, head wear, an apron, a mug and more. Some items from the line will employ multicolored embroidered accents, while others will use a collaborative emblem meshing New Balance and Paperboy’s logos.
The Greenhouse x New Balance x Paperboy Paris collection arrives Friday via the Greenhouse app with a limited quantity slated to drop at select Foot Locker stores in North America, Europe and Asia, as well as on Footlocker.com. The 801 sneakers will retail for $110.
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