The summer may be half over, but that doesn’t mean there still isn’t plenty of weekend fun to be had. Catch some surf and sandals from July 31 through August 2, as Brazilian brand Rider Sandals makes a splash on the West Coast. This month, the company sent a boat-turned-pop-up-shop along the coast to the state’s beaches, accompanied accompanied by a traveling beach shack bringing elements of Brazilian culture to beachgoers.
Rider’s beach program — called Rider Weekends — will be winding up the event at the Rider Beach House in Santa Monica, where guests will find a full Brazilian experience, complete with bands, DJs, food, art and workshops.
The pop-up shop will feature Rider’s latest and most popular styles, while the Rider Beach Shack will offer beachgoers a place to grab some shade, charge their wireless devices and down some cool refreshments.
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“We are committed to promoting the active, healthy, positive lifestyle that defines Rider,” said Christina Barshel, marketing coordinator for Grendene USA, U.S. distributor for Rider. “We are excited to offer these fun pop-up sanctuaries and shops along some of California’s best beaches to spread the vibe of fun, active energy to those who love the beach lifestyle as much as we do.”
