West Coast-based lifestyle retailer Shiekh Shoes has teamed up with Timberland, Starter, New Era and Levi’s for its “Blk Ice” pack, capitalizing on Black Friday shopping madness. But you don’t have to wait until Black Friday to purchase the collection — it’s available now.
The pack features one piece of footwear, an all-black 6-inch boot from Timberland with a reflective logo, eyelets and laces. The boot retails for $200.
The limited-edition Blk Ice pack can be purchased at Shiekh Shoes locations and on its website. Kenny Mac, head of marketing for Shiekh Shoes, created the Blk Ice concept, which includes items boasting reflective technology and elements associated with winter.
“After paying attention to last year’s Black Friday/holiday season, I wanted to create something exciting and new for this year,” Mac said in a statement. “After developing the concept, I worked with our buying and creative teams, as well as key brand partners, to bring it to life. Now, one year later, we are living up to our tagline, ‘We Are What’s Next,’ by being the first in our channel of retailers to bring a multi-branded SMU program that creates excitement in the marketplace as well as giving a shoutout to each of the urban hubs we service.”
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