“Boss Up” for a good cause and a striking style statement by Denver Broncos athlete T.J. Ward.
The 2016 Super Bowl champ designed three new socks for L.A.-based lifestyle brand Legends’ 50 for 50 Football Collection, which debuted Wednesday and supports the Liver Disease and Transplant Center at Cedars-Sinai hospital in Los Angeles.
Ward’s original creations showcase his gold mouth grill accessory embellished with”Boss Ward” in diamonds in one pair, as well as an illustrated pair stamped with a Warner Bros.-inspired logo that reads “Ward Boys,” and the third pair incorporates his image in uniform on the field.
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He joins fellow Super Bowl winners Keyshawn Johnson (Tampa Bay Buccaneers) and Reggie White (Green Bay Packers), plus other active and former pro football players (50 in total) on the limited-edition performance sock range. The socks retail for $20 online and feature unisex styles designed by the athletes. A portion of the proceeds from each pair will benefit the medical center.
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The brand’s new collection is inspired by New York Jets alum (2004-08) Eric Barton, whose team number was 50, after he successfully underwent a liver transplant last year. Barton credits Cedars-Sinai for helping him regain his health, and it’s also an opportunity for him to help others who are ailing, he said in a statement.
“I thought I was going to die, but thanks to the team at Cedars-Sinai, I came out of this horrible experience with a lot of joy and renewed determination,” Barton said. “I saw first-hand the effects of liver disease, not only through my multiyear struggle, but from also meeting fellow patients in the hospital.”
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Barton added that the outpouring of support from NFL stars meant a lot to him, including Ward, who was the first in line to join the project.
“It says a lot about his character that he stepped up right away to contribute to this collaboration,” Barton said. “This project is giving me a renewed purpose in life, and I am grateful to all the players who are offering their time and celebrity to help a cause that’s near and dear to my heart.”