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Adidas is bringing a burst of color to summer 2023, thanks to Lego.
The brand’s newest collaboration leans into the whimsical colorful plastic blocks that have inspired generations for its newest kids collection. The $32 to $90 line includes a wide range of athleisure, ready-to-wear and swimwear pieces — including hats, hoodies, shorts, jackets, swim shorts, two-piece swimsuits, T-shirts and a polo dress in light-hearted hues of red, pink, yellow, green, white and blue.
Complementing the line is a smooth range of themed footwear, made in unisex children’s styles to bring any kid’s wardrobe a burst of Lego whimsy — which also comes in smaller toddlers’ versions, as well.
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The first is the duo’s take on Adidas’ NMD 360 sneakers; the $75 style features stretchy deep green textile uppers with wide front and back loops for easy wear. The pair is complete with an allover Lego and budding plant print, as well as olive green Lego brick stud accents for a playful twist — plus white rubber soles for a sporty finish.
The brand’s sneaker lineup also includes the $65 Racer sneakers, featuring soft rubber-tipped uppers covered in a digital Lego block print. Thick foam soles complete the style — available in both pink and green colorways — with a comfortable finish, secured by elastic laces and Lego-studded trim.
Rounding out the pair’s sneaker range are the $80 Sport DNA sneakers: a sporty style designed for day-long activity with Lego stud-textured rubber outsoles. The pair is complete with smooth color-blocked mesh uppers in classic Lego hues of yellow, blue, red and green, as well as secure woven laces. For those wanting a darker palette, the style also comes in a black version trimmed in similar colors.
Lego and Adidas’ shoe range is complete with its signature Adilette slides. Ideal for summer, the $35 style — available in both green and black and pink colorways — features smooth flat foam soles topped by wide toe straps. For a themed touch, the aforementioned straps are complete with a digital Lego block print and logo lettering.
The Lego collaboration marks Adidas’ latest venture in 2023, following headline-making collaboration and collection launches with Bad Bunny, “Yu-Gi-Oh,” Yohji Yamamoto and James Harden. Most recently, the brand also tapped artist Rich Mnisi for its 2023 Pride Month collection, which features colorful abstract prints across its signature athleisure, swimwear, sneakers and slides. This spring, Adidas additionally released its viral “Home of Classics” campaign with Blackpink.
About the Author:
Aaron Royce is the Assistant Digital Editor for Footwear News, where he writes stories on celebrity style, brand collaborations and in-depth profile interviews. As a day-to-night dresser, he favors boots, loafers and vintage-inspired denim that can be worn from the office to any number of after-hours soirées — particularly with a ‘90s grunge or punk rock-inspired twist. In his spare time, Royce enjoys reading, discovering New York’s secret gardens and hunting for the perfect pair of combat boots.
