Not long after delivering a purposeful Saucony Originals collaboration, Claima, the Bimma Williams and BJ Frogozo-founded podcast turned creative content agency is back with another. This time, Claima reimagined the iconic Clarks Originals Wallabee.
The collaboration with Clarks Originals, Claima explained in a statement, was created to remind the creative world that good things take time.
It was inspired by a recent trip Williams took to Mexico City with his wife, Katelyn Williams, a fellow entrepreneur and owner of Kate’s Ice Cream in Portland, Ore. More specifically, Claima explained in a statement that the approach to its design was “defined by resilience and enjoyment as it embraces the city’s honoring of fun, creative expression and refreshing mindset to never take life or yourself too seriously.”
Claima’s collaboration with Clarks Originals features two colorways of the Wallabee: purple
and cream leather. For this collab, Claima reimagined the iconic look with colored leather uppers and amber gold leather collars. Also, the looks include Clarks Originals x Claima fobs.
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However, the highlight of each colorway is the “Purpose Heart” design that is stitched into the shoe’s uppers. The design, according to Claima, was inspired by Katelyn Williams and serve as a nod to the best things that took time in Bimma Williams’ life.
The Claima x Clarks Originals Wallabees will arrive on Nov. 3 for presale exclusively via Claimastories.myshopify.com/products/clarks-claima. The two looks will each retail for $170.
In May, Claima revealed its “Claim A Seat” product- and film-based effort, and announced plans to release a range of collaborations over the following months. In September, Claima delivered its collab with Saucony Originals, a reimagined version of the 3D Grid Hurricane, an archival shoe created by the brand’s first Black designer, John Acevedo.
