Ten years ago, Concepts and New Balance treated the 998 to a money-inspired color scheme in celebration of both the model’s 20-year anniversary and the introduction of the $100 bill’s newest design. Now, the two collaborators are running it back on the 998 “C-Note” for a retro of one of Concepts‘ most beloved sneakers.
“Money talks, if there’s one thing that hasn’t changed in the past 10 years it’s that,” Concepts creative director Deon Point said in a press release. “The C-Note represents all of us, it’s the universal language of exchange. Whether you’re old money or new money, you can relate.”
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Once again featuring Made in USA construction, the 998 returns with shades of green, off-white, blue, and copper pulled from the contemporary $100 bill. The sneaker looks to a be a near-precise recreation of the original, with the most notable change coming in the addition of Concepts’ name in white on the heel counter. There will also be a price increase, because if there’s one thing that has changed in the past 10 years, it’s the value of a dollar.
For many sneakerheads, the idea of New Balance suddenly becoming cool is absurd because of a long-running history of collaborations such as the “C-Note.” New Balance is, of course, still enjoying a massive surge in popularity big picture — which means even more eyes will be on the re-up for a shoe that proves you can invoke money without being gaudy.
The New Balance x Concepts 998 Made in USA “C-Note” will release Oct. 5 through the websites of New Balance and Concepts, as well as the latter’s boutiques in Boston and New York City. Retail is set at $220, or 2.2 C-notes.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
