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With the NBA regular season tip-off just a few weeks away, Curry Brand has revealed the next shoe that Stephen Curry will wear on the court.
The newest performance basketball shoe from Curry Brand, the Under Armour-backed label for its superstar baller, is the Curry 11. (The shoe is the fourth signature release under Curry Brand.)
The tech-loaded shoe, according to Curry Brand, was created with a futuristic design that “celebrates the future of Curry and his everlasting impact on basketball culture.” To create the look, Curry Brand said it pulled inspiration “from the wonders of what a modernized future could look like.”
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“My partnership with Under Armour is all about pushing boundaries, and that’s exactly what we’ve done with the Curry 11,” Curry, who is also the president of Curry Brand, said in a statement.
In terms of tech, the highlight of the Curry 11 is its dual-density UA Flow technology. This consists of a softer top loaded piece, which Curry Brand explained provides the wearer with top-tier comfort. Also, the shoe includes a segmented plate that the brand said helps the wearer maintain stability throughout the midfoot and underfoot, while also offering flexibility at the forefoot. The tech story continues with the shoe’s upper insole, which includes Under Armour’s proprietary Warp technology.
“The future of Curry Brand is bright, and our team is excited for ballplayers and consumers to get the Curry 11 on their feet to see the experience for themselves, how we’re taking footwear to the next level,” Curry Brand VP Ryan Drew said in a statement.
With today’s announcement, Curry Brand also revealed several colorways of the shoe, which will arrive throughout 2023 and into 2024.
“Curry 11 marks the start of our next chapter, where we’re taking a daring and disruptive approach on the court, paying tribute to some of my favorite moments over the course of my career, while also collaborating with talented partners who share the same fire in creating a powerful identity for the future of Curry Brand,” Curry said in a statement.
The first colorway to release is “Future Curry,” a predominantly white and black look with hits of blue, which arrives Oct. 13. It will arrive via UA.com and in select Under Armour Brand Houses, alongside a Curry 2 FloTro. UA Rewards members, Curry Brand confirmed, will get 24-hour advanced access to purchase Curry launches.
Following “Future Curry” this year is “Domaine Curry” on Oct. 27, “Tuff Crowd” on Nov. 11, “Bruce Lee ‘Fire'” on Nov. 24 and “Dub Nation” on Dec. 15. On Jan. 5, 2024, the brand will release “Bruce Lee ‘Wind'” and “Bruce Lee ‘Future Dragon.'”
Looking ahead, Curry Brand said it will broaden its portfolio of footwear by delivering retro shoes and FloTro releases. These will arrive in both beloved colorways and ones that tell new stories that honor meaningful moments.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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