D’Amelio Footwear partnered with Sharpie on an exclusive sneaker perfect for the upcoming holiday season.
Coming in two parts, every purchase of the footwear brand’s Sono sneaker style in the “Coffee Canvas” colorway comes with a Sharpie Glam Pop pack that allows the sneaker owner to customize their sneaker further.
The sneaker’s black & white uppers make for a perfect canvas for consumers to get creative and customize the shoe to their heart’s desire.
Celebrating this unique partnership, both brands will host a giveaway via Instagram. One lucky winner will be able to win a year’s supply of Sharpies, two pairs of D’Amelio Footwear and one signed pair of sneakers by Tiktok royalty Dixie and Charli D’Amelio. To enter, fans must share a photo of their customized Sono sneakers on Instagram, tagging both @dameliofootwear and @sharpie and following both accounts. The giveaway ends on Jan. 5.
The D’Amelio family, specifically Dixie and Charli, entered the spotlight on the popular app TikTok. The sister duo began posting dancing and lip-syncing videos to the app in 2019 and quickly garnered attention almost overnight. The family of social media stars have a combined social following of over 390 million. What’s more? They also have their own successful Hulu show aptly titled “The D’Amelio Show.” Since it aired in 2021, the show has been met with widespread success.
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Beyond their TikTok fame, the family is no stranger to fashion. In 2022, Charli became the face of Prada’s futuristic autumn campaign. Thanks to their impeccable personal styles, the sister duo have collaborated with top brands in the fashion industry, including Valentino, Prada, Burberry and Puma.
The D’Amelio Footwear x Sharpie collaboration will retail for $69 and is available to shop online via dameliofootwear.com starting Dec. 7.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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