Devin Booker’s first signature sneaker is getting a new colorway sure to appeal to Phoenix Suns fans.
The Nike Book 1 “Lilac Bloom” will release in July with a tonal purple treatment. A pastel purple forms the majority of the upper through suede and mesh paneling, while the Swoosh and collar are rendered with a darker shade in glossy leather. The sole unit also takes on purple with a slightly uneven look that almost makes it appear as if it’s been dip-dyed.
Since making its debut in December, the Book 1 has made limited use of Booker’s team colors. The shoe’s initial release came in an all-orange colorway to match the Sun’s primary color but was limited to just 500 released in Miami during Art Basel — far away from Booker’s home fanbase.
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Nike‘s choice of rollout for the Book 1 drew criticism, and the shoe’s overt appeals to past models in the Air Force 1 and Blazer also hasn’t been without his critics. Even Booker himself tacitly agreed with some fan’s complaints about his shoe, leading Shaquille O’Neil to extend a tongue-in-cheek offer to have him switch allegiances to Reebok.
Still, the Book 1 has managed to sell out most of its stock with a growing list of colorways. It’s been a few months since the last edition, featuring a snakeskin-patterned Swoosh, hit stores, and the faded purple looks to be a welcomed addition for summer wardrobes. Nike has also been particularly adventurous with the shoe’s materials, and its ZoomX foam sole packs more tech than its appearance suggests.
The Nike Book 1 “Lilac Bloom” will release July 18 through the Snkrs app and select third-party retailers. Pricing is set at $140.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
