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Hey Dude has tapped Lee for its latest collaborative effort inspired by a coastal vibe. The summer-centric campaign features Hey Dude brand ambassador and “Outer Banks” star Chase Stokes.
The collection is an amalgamation of Lee’s workwear heritage and Hey Dude’s playful, expressive design style. Hey Dude’s collection with Lee also marks the first Lee collaboration to launch on Amazon. The lax and playful seven-piece capsule features men’s, women’s and unisex apparel, accessories and footwear. The estimated price of the full collection ranges from $25-$75.
The collaborative summer collection features two updated Hey Dude shoe silhouettes, the Wally and Wendy, for both men and women respectively. The Wally Lee style references Lee’s love of workwear with railroad denim striping and exclusive illustrated graphics in the footbed. The Wally is one of Hey Dude’s most popular silhouettes.
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An equally popular style for Hey Dude, the co-created Wendy Lee silhouette features a cream multi-print pattern and a striking illustrated graphic in the footbed. The style perfectly contrasts its indigo counterpart. Both silhouettes are preppy and fun, embodying the carefree nature of summer spent on the beach. On the apparel and accessories front, the collaboration includes a summer-ready bucket hat, tank top, shorts and t-shirt, among other things.
“Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with Hey Dude’s relaxed attitude,” said Paul Nugent, SVP Chief Marketing Officer, Hey Dude. “The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from Hey Dude.”
The full collection will be available on Lee.com and Amazon.com; shoes are available on HEYDUDE.com. The collection will be on Lee.com/HEYDUDE.
