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Løci is stepping into the athletic footwear market with its new Fusion Fø6 sneakers. The brand-new style features a sleek and modern edge in a nostalgic 90s-inspired silhouette.
The eco-friendly sneaker comes in a wide range of men’s and women’s sizes and features a cushioned insole and exterior paneling made to keep up with the most active of lifestyles.
The Fusion Fø6 is made of responsibly sourced eco-friendly 100% vegan materials. Løci utilizes an on-depend production system in order to manage its environmental impact. Additionally, the brand has pledged to donate 10% of all online profits to esteemed wildlife conservation charities. Løci donates 10% of all proceeds towards conserving ocean life. For every pair of Løci originals made, 20 plastic bottles get taken out of landfills and oceans.
The Fusion style is offered in two distinct collections and retails for $225; the Maize Fusion features the brand’s recycled eco-leather made of maize husk and recycled textiles while the Ocean Fusion is made from repurposed ocean plastic sourced from the Mediterranean and the Atlantic Coast of Africa. Both include recycled lining, recycled non-slip rubber soles and sleek waxed cotton lace-up closures.
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Løci has recently expanded into twenty-six global markets and partnered with big retailers including Bergdorf Goodman, Neiman Marcus, Nordstrom and Bloomingdales. The brand is beloved by many top celebrities including Mila Kunis, Ashton Kutcher, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., Lily James, and Emmy Rossum and Alexandra Daddario just to name a few.
Løci Fusion Fø6 sneakers are available for purchase now on the brand’s website.
About the Author:
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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