British cult skate and streetwear brand Palace has teamed up with Reebok again for a summer-ready capsule, including two of Reebok’s iconic styles, InstaPump Fury and Club C, reimagined in sleek off-white finishing. It also includes a range of apparel in an off-white and gray colorway.
To celebrate the launch, Palace created a cinematic campaign in the form of a trailer highlighting Instapump Fury as part of a parodic psychological action feature from Palace Pictures and Reebok Entertainment Studios — scheduled for release in 2034.
It is written and directed by Stuart Hammond, a founding member of the Palace Wayward Boys Choir skateboard gang. It stars Palace skate team alum Torey Goodall, who appeared in the first Palace shoe commercial, a Reebok film made by Palace cofounder Lev Tanju and Hammond in 2014.
According to “Palace Product Descriptions: The Selected Archive,” a book published by Phaidon in 2022, Palace and Reebok first worked together in 2013.
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The latest Palace x Reebok capsule will launch in store and online beginning on June 7 in Europe and the U.S., and a day later in Japan and China.
