Some people may wonder why Travis Scott is getting an Air Jordan 1 Low that’s been retooled for the golf course. The sport isn’t exactly closely associated with his brand, and because the spike-less sneakers can be worn off the course easily, there’s a nontrivial chance that the majority of the people who want the shoes don’t have a round of golf in mind.
In order to counteract the hype and ensure that its stock goes to real golfers, Trendy Golf is requiring prospective customers to drive a ball 200 yards in order to purchase a pair of the Travis Scott x Air Jordan 1 Low Golf.
The British e-tailer, which also has a presence in the U.S., held a raffle over the weekend to grant access for its in-person event in London. A total of 72 spots will be awarded for prospective customers to demonstrate their skills at a local indoor golf club. They’ll then be given two chances to drive the ball 200 yards (or 150 yards for women), and if they’re successful they’ll then be able to purchase Scott’s golf-tailored Air Jordan 1.
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On the raffle page, which is now closed, Trendy Golf explains its release method is “to ensure that the shoes are being purchased by golfers rather than resellers.” Trendy Golf is still hosting an online raffle for the sneakers through Friday with no such skill requirements.
The Travis Scott x Air Jordan 1 Low Golf makes use of the backwards Swoosh and faded, desert-like aesthetic that’s been a staple of the artists’s Nike and Jordan Brand collaboration. The golf bonafides arrive via an outsole that’s been given a more aggressive tread and is composed of a harder rubber to better grip the golf course. It’s the first golf shoe made by Scott and comes as Jordan Brand is making more overtures to the sport.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
