Birkenstock 1774 is dropping a two-part collection titled “Eternal Sunshine,” which is inspired by the electric energy of Los Angeles.
Capturing the essence of the city, the two-part collection will be released in two edits, one in June and the other in August. The collection features some of Birkenstock’s most iconic silhouettes, like the Arizona and Madrid, updated in new fabrications and finishes, including leather piping and dynamic monochromatic buckles.
Pulling nostalgic inspiration from Southern California, the collection mixes retro with modern, contrasting rustic with pop by using specialized techniques and a repertoire of shapes and fabrics that revamp and renew each footwear silhouette for 2024. Colorways featured in the duel drop include refreshing citrus hues mixed with shades of blue, olive and burgundy that evoke memories of endless summers spent under the sun
The June drop features the Arizona and Milano sandals in spray-painted raffia that pays homage to surf culture in the 1960s. Additionally, the drop includes the Arizona and Florida crafted of milky PVC aimed at melding with the wearer’s unique skin tone. The Aug. release includes the Madrid and Milano styles in glazed leather meant to emulate sweaty summer nights, the clog-esque Eliscu and the Sylt slide sandal in a quilted texture with contrast stitching and the Arizona wrapped in stone-wash denim meant to degrade with age.
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Birkenstock is a global brand that embraces all consumers regardless of geography, gender, age and income and is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, Birkenstock is a timeless “super brand” with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle.
