Elle Fanning is taking a bold step forward — and literally so, as the face of Paco Rabanne’s new fragrance, Fame.
In the ’60s-inspired campaign, Fanning lounges and smiles at the camera in a pink sleeveless Rabanne dress. Lining its upper bodice is ruffled pink chainmail trim for an added flourish. Though her heels weren’t visible, the “Great” star likely donned a pair of the label’s own chain or paulette-accented sandals — or simply opted to go barefoot for the occasion.
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“Thrilled to reveal I am the ambassador for a new fragrance!!! FAME by Paco Rabanne. Honored to be a part of a brand as iconic as @pacorabanne,” Fanning exclaimed in the caption.
The bottle for the fragrance — inspired by having “15 minutes of fame,” per WWD — is equally bold, sculpted into a metallic gold robot wearing high-heeled boots, jewelry and sunglasses — plus a chainmail link minidress, complementing Fanning’s own.
The Fame campaign was teased on Instagram prior to its wider debut this week, featuring snippets of Fanning strolling past racks of Rabanne dresses.
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The fragrance itself features 90% natural and responsibly sourced ingredients, among them vanilla, sandalwood, mango and jasmine. Though it isn’t currently released in the U.S., the perfume will be available for pre-order on Rabanne’s website with a wider Europe and Latin American launch this fall prior to. U.S. launch in 2023.
Fanning has her go-to rotation of shoes for red carpets and appearances. Platform sandals and pointed-toe pumps are the “Maleficent” star’s usual pairs, hailing from brands like Miu Miu, Christian Louboutin and Marc Jacobs. In recent months, her feminine style has also gained a sleeker edge and amplified glamour from towering platform pumps and artsy heels by Cristahlea, Loewe and Mach & Mach.
Click through the gallery for Fanning’s bold red carpet evolution over the years.
